Three types of coupons for different purpose. Table below shows the different between the three types of coupon.
| Store Coupons | Return Coupons | Manufacturer Coupons | |
|---|---|---|---|
| Use for | advertising campaigns | encourage the customer to return to the store | increase sales and product awareness |
| Issued by | issued by the store | issued at the POS | issued by the manufacturer of a product |
| Offer | Discount | discount or payment | used as payment |
| Handling | Discount | Discount | Tender |
| Remarks | These coupons are commonly printed on container boxes for the products or in newspapers and magazines. |